Cristiano Ronaldo sure knows how to make a splash during Fashion Week. The hunky soccer player just released the colorful new campaign for his Spring ’16 CR7 Underwear collection, and all we have to say is wow! Cristiano bared his washboard abs and branded undies for the campaign, which involved lots and lots of pigment all over his body.

Not that we’re complaining, but there’s actually a beautiful meaning behind his nakedness: “Our bodies are a blank canvas,” Cristiano said in a press release, “and underwear is the first thing we put on, so why not start the day well and add a splash of colour to your life.” See it all unfold here in the name of fashion – trust us, you want to.