'Lowriders' Launches New Film Division Aimed at Hispanic Market; Watch Trailer Now

In 2015, the Hispanic audience bought 23 percent of movie tickets sold in the U.S., per Forbes. That equals about $2.6 billion in box office revenue, so it’s no surprise that Hollywood studios want to acquire and develop movies aimed at the Hispanic market.

In the latest development, NBCUniversal Telemundo has launched Telemundo Films. The goal is to “develop, produce and market feature films in English and Spanish for Hispanic audiences,” according to Deadline.

The first…

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